FAQ

Net Point Marketing

Results. We base our success on your success. We take a fundamentally different approach to building out successful campaigns for our clients. Read what our clients have to say to hear it straight from them.

To start, our people don’t work in silo’s, only being exposed to their particular area of expertise. Our developers and software engineers understand marketing and our SEO experts and content creators understand the development process.

The end result of this shared expertise is a solution driven outcome that will blow away your expectations.
David Peters is the President and Founder of Net Point Marketing and author of the Digital Marketing Blueprint and LinkedLaunch.

He has spoken nationally on digital strategy and direct response marketing and has consulted with some of the biggest brands in the world on new media.

Learn more about David on LinkedIn at https://www.linkedin.com/in/davidppeters/.
Depends. We offer small business website packages that start as low at $2000 and build enterprise level websites that run well into the six figures.

Small business digital marketing campaigns start at $500 per month while full scale campaigns for larger companies run into the five figures.

Everything we do is custom built around your goals and budget. We can work within almost any budget and deliver the results your company needs. The best way to start is to just ask us.
Just visit our About Us page. If you have a more specific question, you can always email us at info@netpointmarketing.com.
We’re here to help and we want to make it as easy as possible to do so. You can simply fill out the Contact Us form on the website or email us directly at info@netpointmarketing.com. We also have a handy chat feature on the website that your welcome to use.

Marketing

Digital marketing campaign components will be different for each company since we tailor our services to your specific needs. Other factors, such as the size of your company, the budget, and length of campaign also play role in what we’re able to include.

In general, every campaign is going to include components of what we refer to as the 4 Pillars of digital marketing: SEO (Search Engine Optimization), Social, Content, and CRO (Conversion Rate Optimization).
We can show results overnight using direct response marketing strategies. Organic SEO can take 3 to 6 months to start seeing results but is one of the most critical areas of online marketing to have lasting success. SEO puts legs under the table and is often the cornerstone of everything else.
Through our recommendations after learning more about your company and your business goals. We will suggest a package of services that will yield results, go through the process in detail with you, and go from there.
Search Engine Optimization, or SEO, is the art and science of marketing your company’s most valuable keywords to get them ranked as high as possible on Google. This is done through a number of strategies performed both on and off your website.

SEO is critical to online success. If Google can’t find you, and rank you on the first page for the keywords people are using to find your products and services, no one else will find you either.
A lead funnel is a marketing instrument that is designed exclusively to generate leads and sales. It is a complex process that combines elements of social media marketing, direct response advertising, automated marketing, including email marketing, testing, and analytics.

If your goal is to generate more appointments, physical products, services, leads, foot traffic, donations, readers, etc, there is nothing more powerful to accomplish that then an expertly constructed lead funnel.
People go online for one reason - to consume content. Whether it be through text articles, videos, or images, creating remarkable content that drives action is the most important aspect of online marketing. Nothing happens until somebody decides to take action on some form of content you have created.

Content marketing includes website copy, blog posts, long form articles, sales, letters, instructional and entertaining videos, compelling images on Instagram, or any of a hundred other forms of content used to elicit a response.
Just posting on social media alone will not help your business. However, combining social media platforms with direct response marketing strategies will return an excellent ROI if setup correctly.

We use Facebook, Twitter, LinkedIn, Instagram, and Pinterest as a base of operations. This is where awareness of your brand, or offer, is created. From there we use elements of content marketing, lead funnels, and email marketing to drive action.

Website Design & Development

With paper and pencil. And asking you a bunch of questions, and listening to your answers. Then research, both competitive and industry wide. Gobs of research.

From there we get to work on a Sitemap (the pages and architecture of your new website) along with designing a home page mockup for you to review.

We review the home page elements, make changes, and keep going until it’s exactly what you envisioned.

We’re not bashful about advice or recommendations either so you always have someone to guide you through the process.
After the home page is approved, we begin the process again with the interior pages on the site. Rinse and repeat until it’s perfect.

We also can set you up with hosting, email accounts, maintenance, and security so you don’t have to mess with any of the technical headaches.

We train you how to use your CMS (content management system), which is your website’s “back office,” so you can easily make changes to your website without having to pay us to do it for you.
Small business size websites generally take 6 to 8 weeks, assuming you get us what we need when we need it (content, pictures, etc).

Many times some of the biggest delays just come from waiting for us to get content from the client that we need to complete the project. But don’t worry, we’ll send you lots of reminders.

Larger scale websites are completely dependent on the scope of work. Once we understand the requirements we provide you with a timeframe for each step in the development process as well as an estimated “go live” date.
You probably don’t. But that’s where we come in. We’ll offer recommendations about what to include, and just as importantly what to leave out.

We’ll also have you comb the web to find sites that you like and sites you don’t to give us a better idea of what features you’re interested in having.

Finally, we’ll actually have a great handle on what you’re looking for just by going through the initial requirements workshop that we conduct with you before we start designing anything.
A responsive website is simply a website that is developed to be “responsive” to whatever screen a visitor happens to be using (phone, tablet, or computer).

Mobile responsiveness is no longer an option when building sites, it has become absolutely essential as more people are using their devices to engage with companies online.

In addition, Google has publicly stated that not having a responsive website will hurt your search rankings.
A Content Management System (or CMS) is your website’s administrative section, or “back office,” where you can work on your website. From the CMS, you can add pages, content, images, pictures, videos, etc.

Our goal is to build you a website that is so easy to manage, you don’t even need us after it’s complete. Unless, of course, it’s really tricky stuff, then we’re right here ready to help.
Skin Color
Layout Options
Layout patterns
Boxed layout images
header topbar
header color
header position