ABOUT THE CLIENT
Argo & Lehne is a small business in Columbus that sells high end jewelry. After hearing a lecture on marketing from David Peters, President of Net Point Marketing, Bob Argo approached NPM to completely redesign its website and provide digital marketing services.
We decided to run a two-week long paid Facebook contest to win four tickets to a local football game in order to increase the client’s local social media presence, build rapport with the clientele. The result of the swift execution of both core action items resulted in an increase all core matrix directives established with client. The cost per conversion was reduced over 150% and the quarterly budgets have been increased by 30% to keep pace with current growth projections.