ABOUT THE CLIENT
Corna Kokosing is a national commercial building contractor with 250 employees and over $300 million in equipment. NPM was asked to do some building of our own, designing and developing its new website.
THE RESULTS
We decided to run a two-week long paid Facebook contest to win four tickets to a local football game in order to increase the client’s local social media presence, build rapport with the clientele. The result of the swift execution of both core action items resulted in an increase all core matrix directives established with client. The cost per conversion was reduced over 150% and the quarterly budgets have been increased by 30% to keep pace with current growth projections.
0.7% CTR
24% less CPA
210% ROI
