ABOUT THE CLIENT
Feridean Commons is a retirement village in central Ohio offering the finest in assisted living care. When the time came for them to redo their website and begin a marketing outreach campaign, they turned to Net Point Marketing to make it happen.
THE RESULTS
We decided to run a two-week long paid Facebook contest to win four tickets to a local football game in order to increase the client’s local social media presence, build rapport with the clientele. The result of the swift execution of both core action items resulted in an increase all core matrix directives established with client. The cost per conversion was reduced over 150% and the quarterly budgets have been increased by 30% to keep pace with current growth projections.
0.7% CTR
24% less CPA
210% ROI
