South Campus Gateway

ABOUT THE CLIENT

South Campus Gateway is an event and community website in Columbus. SCG features a vibrant art and culinary scene and approached NPM to build a new website that captured the spirit of experiencing this unique district of town.

THE RESULTS

We decided to run a two-week long paid Facebook contest to win four tickets to a local football game in order to increase the client’s local social media presence, build rapport with the clientele. The result of the swift execution of both core action items resulted in an increase all core matrix directives established with client. The cost per conversion was reduced over 150% and the quarterly budgets have been increased by 30% to keep pace with current growth projections.

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