WHAT WE DO
With so many online content platforms, a digital content strategy is the difference between a goldmine of opportunity and landmines of destruction. According to Forbes, 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy.
The same case study found 85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority.
From a B2C perspective, 76% of B2C marketers report using content marketing, yet only 37% say their strategy is effective.
Only 37% of B2C marketers say they have a documented content marketing strategy. Both B2B and B2C companies report substantially increasing their content marketing budgets.
It’s clear that companies see how important content marketing has become, yet few understand how to put a content marketing strategy in place and then execute on that strategy.
We assess where you can gain the most benefit with your content. We determine which platforms you should target, what kind of content to create and the effort needed for optimal brand positioning.
We look at:
- Brand Positioning
- Your Current Content Efforts
- Your Current or Potential Blog Strategy
- How Content Is Integrated Into Your Overall Marketing Plan
- What Content Is Working For You and What’s Not