Copywriting

WHAT WE DO

Web copywriting and search engine optimization work hand in hand. We break down and rebuild your SEO architecture to make sure the robots and the humans can find you. We carefully research your current SEO state of affairs, write copy tailored to your specific SEO needs and then place that copy in pockets of opportunity and leverage.

WE DO THIS IN THREE STEPS:

1.RESEARCH

Deep keyword research lets us measure how well your website pages are optimized for your specific set of keywords. We determine what keywords are in demand for your industry used by your competition.

2.WRITING

Web content is every bit about relevancy and strategy…what you say, how you say it, how and where keywords are positioned, techniques of persuasion and effective calls to action.

3.PLACEMENT

We make sure your audience sees your content on the platforms they use most often. This enables us to measure the results and best target your content for proper indexing and engagement.

 

OUR COPYWRITING SERVICE INCLUDE THE FOLLOWING:

  • Blog Writing
  • Website Content
  • Case Studies
  • Marketing Collateral
  • Newsletters
  • Press Releases
  • Articles
  • E-books
  • Whitepapers
BLOG WRITING
Mobile strategy is about syncing your mobile efforts with your overall marketing plan. We optimize mobile opportunities to reach your target consumer with information that is personalized and time/location sensitive. Net Point Marketing works with you to define your goals, research your market and determine your best mobile marketing opportunitiesBlogs are an increasingly important tool to engage potential customers, strengthen credibility and build brand and customer loyalty. Using blogs effectively means having an editorial calendar, topics that are relevant to your readers and well optimized for the search engines.
WEBSITE CONTENT
Your web page content is the driver for activity on your site. It is the reason people visit, why they return and are compelled to take action. Our expert writers understand strategic messaging and SEO copywriting to create content that engages.
CASE STUDIES
Case studies showcase how your product or service solved a specific problem for your clients. Our writers develop case studies to provide an in-depth analysis of a specific problem, demonstrate the steps you took to solve it and persuade the reader why your product or service was the ideal solution.
MARKETING MATERIAL
Marketing materials are used in both print and digital formats. From company fact sheets, to mission statements, press kits, and digital sales pages, our graphic artists and copywriting experts create marketing materials that make an immediate and memorable impact.
PRESS RELEASES
A well written and placed press release can create online buzz perpetually since your news lives on the web permanently. We write your press releases and distribute to all of the major search engines, more than 30,000 journalists and top publications including the Wall Street Journal and USA Today.
NEWSLETTERS
Email newsletters are a perfect way to build your audience, introduce new products and services, and keep your brand top of mind. We combine marketing automation, customized templates, list segmentation and specifically designed calls-to-action to engage your subscribers and keep them interested.
ARTICLES
Your potential customers are searching for articles and information related to your industry. Our writers create customized, original content using keyword optimization for search engines, and personalized messaging relevant to your brand.
E-BOOKS
No other form of content creates an immediate impact like having a book available to download or sell on your website. E-books provide readers with your thought leadership, serve as lead magnets and build credibility within your industry. Our ghost writers enable you to leverage the power of a self-authored E-book without the time investment required to write one.
WHITE PAPERS
Our writers create white papers with your specific marketing goals in mind to teach, inform and persuade. An industry white paper is a solid B2B marketing tool that initiates discussion and demonstrates how a business problem was solved. Whitepapers also offer an excellent opportunity to re-purpose your content in the form of videos, blog posts, and slide presentations.